2017 Brand Image Awards from Kelley Blue Book goes to Buick
So every year, throughout the year, the Kelley Blue Book Strategic Insights team surveys thousands of KBB.com visitors to track consumers' perceptions of various automotive brands. The information collected from this ongoing Brand Watch study determines the year's Best Overall Brand, Most Trusted Brand, Best Performance Brand and more, as part of our annual Brand Image Awards.
Let's take a look at Buick Enclave for 2018...It's been a decade since Buick first introduced the Enclave, a 3-row crossover SUV that arguably has set the standard for the genre. But other than minor facelifts and equipment upgrades, the GM division has done little else to this workhorse. But now, it has totally redesigned the Enclave, added a new range-topping version called Avenir and generally lifted the bar for what buyers can expect in this segment that has some pretty tough competition in the form of the Acura MDX, Infiniti QX60 and Mazda CX-9. In fact, with its better packaging and affordable price, it still has enough upscale aura to possibly turn the heads of Audi Q7 and Volvo XC90 intenders.